Is Your Book ‘Findable’ Online?

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Last night I read through Mark Penn’s book, Microtrends: The Small Forces Behind Tomorrow’s Big Changes. It’s a fascinating read based on some in-depth research, but one microtrend in particular caught my eye …

It’s a category of consumer that Penn refers to as “New Info Shoppers.”

From the book:

“A whopping 92% of respondents said they had more confidence in information they seek out online than anything coming from a salesclerk or other source. They believe the information they find, not the information that is spoon-fed to them …”

Consider that again: Smart consumers these days trust what they find — or discover — on their own first and foremost!

Another passage from Microtrends:

“An astonishing 70% of Americans now say they consult product reviews or consumer ratings before they make their buying decisions.”

Admit it, you often do this yourself before spending money on a product or service. Which begs the question …

How ‘Findable’ Are You Online?

When someone searches for your name, your book title, or your topic … what will they discover?

Here are just some of the ways savvy customers find the info they’re looking for today:

Finally, what steps can you take today to improve the odds that you’ll be found and revealed in a positive light via the online avenues listed above?

Your mission: Go forth and make yourself findable!

-Bob

P.S. For more reading on this topic, check out How social media and search can reach the pickiest audience at iMediaConnection.com.


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