[VIDEO] How to Price Your Self-Published Book

I want to send you a paperback copy of The Empowered Artist. Learn more at www.bob-baker.com/buzz/paperback-bundle/

If you have about three minutes to spare, I’d like to answer this common question …

How do I price the physical paper version of my book?

It’s a question that comes up a lot – especially from self-published authors.

In this new video I try to give you my best answer:

At the very beginning of this video you’ll see a new 10-second intro bumper I created using Screenflow on a Mac. Let me know what you think of it. It features a song I wrote and sang 🙂

This “How to Price Your Self-Published Book” video clip was taken from a recent live book marketing webcast I did. Since it clocked in at about 75 minutes, there’s a good chance you missed this short segment.

Bob Baker, indie authorSo, what do you think of my book pricing advice? As always, I welcome your comments below!




  1. Anonymous says:

    30Jan2014 1746hrs.
    Bob, I really enjoyed the short music bumper. It was clear and understandable. It had a nice beat, it should be twice as long. Great job.
    Goo Fong

  2. Carson Craig says:

    I agree that you want to price your book fairly in order to make it appear it has more quality. On the other side, if an author is relatively new and has a small following, I would tell them to focus all of their marketing into a certain week and aim for one of the top 20 paid spots in their category. Once there, they can raise the price of the book and see how it influences sales.

    The hardest part about the process is getting the word out to readers if you are a new author, so the cheaper it is in the beginning, the better it will sell. Again, I mainly recommend this to newer authors who don’t have much of a platform yet and need to gain visibility.

  3. Crystal says:

    You mention the author’s cut on Amazon is 45%. My hubby’s royalty per paperback copy is currently less than 25%. Why the difference, do you suppose? Does the royalty percentage vary based on retail price or other factors?

  4. Alan Casey says:

    Very interesting advice Bob, I see where your coming from. I will take your advice and use it, and I like the song and music too.

  5. Hello Bob;
    I like it as it grabs your attention and the banner ends up with your portrait. Very Good.
    I asked you a question about an easy to build website. Could you send me a tip? Trygve

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