The Unconventional Book Launch: Could YOU Do This?

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Kathleen Gage called it “One of the most creative book launches I have seen.”

She is talking about what I started doing last week, when I opened the door for my music marketing readers and fans to get their name in my next book — and start reading it now!

The thing is, I haven’t even finished writing the book yet!

This new title is called “Guerrilla Music Marketing Online: 135 Free and Low-Cost Strategies to Promote and Sell Your Music on the Internet.”

It’s about 90% done. But the coolest part (besides getting paid before the book is complete) is that these early buyers — my most supportive readers — will give me important feedback that will make the final product even better.

Sure, I could have waited until this new book was completely done and polished before letting anyone have a peek at it.

But that’s soooo 2007 🙂

That’s what a major book publisher would do — make their customers wait. But I’m an indie author and always have been. I’m also a musician who likes to bring a little rock and roll attitude to everything I do.

I prefer to do things different — things that benefit the people who matter most: my awesome readers and fans!

I did something similar when I launched my book “55 Ways to Promote & Sell Your Book on the Internet.” But I turned things up a notch with this one.

Take a look at how I structured the Guerrilla Music Marketing Online offer, which expires November 16, 2010. So take a look soon.

Then consider this question: Could you do something like this with YOUR next book?

Or are you firmly entrenched in the traditional ways of creating, publishing and selling books?


P.S. Did you enjoy this blog post? Get more tips like these when you subscribe to my Full-Time Author ezine — filled with even more book promotion tips and author career-building advice. Go grab your free subscription now.


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