Excellent Book Trailer Idea for a Non-Fiction Book

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Book trailers have been a hot topic among authors and book publishers in recent years. And for good reason. With so many people consuming video content on YouTube and many other websites — and doing so from desktop and laptop computers, as well as smartphones and tablets — it makes perfect sense to communicate with readers and potential buyers using video.

But a lot of authors have the wrong idea when it comes to creating video clips that promote their titles.

Some think they have to spend a ton of money on slick production to do it right.

The truth: Going the expensive route might impress some people, but it isn’t necessary to be effective.

Other authors put together video clips that are simply blatant sales messages: “Just published: The new book from Joe Blowhard! Buy Now!”

Reality: Unless you’re Stephen King or J.K. Rowling, this type of announcement message will fall flat and lead to few sales.

There’s a better way, especially for non-fiction authors wanting to gain traction in the marketplace. This video promo for Where Good Ideas Come From: The Natural History of Innovation by Steven Johnson is a prime example of an effective book trailer:

Why this book trailer works:

The bottom line, when it comes to creating video book trailers for non-fiction books: Share something of real value based on a section of your book, and do it in a way that will please the eyes and the ears of anyone who takes the time to watch and listen!

Excellent Book Trailer Idea for a Non-Fiction BookWhat are your thoughts on effective book trailers?


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